Survival Skills While there won’t be any magic bullet to combat iOS 15’s consumer privacy changes, email marketers now need to find alternatives for gauging their audience’s attention. Resolving the hurdles that iOS 15 presents to accurate segmentation, list cleaning, and copywriting will be no small feat. Until standard procedures are established after the update is rolled out, there's an opportunity for savvy marketers to find competitive advantages for interacting with their subscribers.
